I’m certain you have observed that the majority, if not all, of the vendors selling roasted corn, prefer to position themselves near the roadside gutter to conduct their business.
While this may appear amusing to you, the roasted corn vendors themselves seem to be quite content with their location during their business operations. There are several reasons for this:
Increased Visibility:
Most corn vendors strive to be easily seen to attract the attention of potential customers, especially those driving by on the streets. It is believed that to capture the interest of potential buyers, they need to be able to see the product they are purchasing. Some individuals prefer to assess the freshness of the roasted corn from a distance, while others like to physically hold and weigh the corn to determine its weight. Additionally, some customers prefer their corn to be slightly charred, as it signifies that the corn has been properly roasted and is not undercooked.
Improved Ventilation:
Due to the heat generated by the charcoal flames, it is wise for the vendors to operate in an open space where the breeze can carry the smoke in the opposite direction. Furthermore, the air circulation aids in the combustion of the charcoal.
Ample Space:
Given the large number of customers who frequent roasted corn vendors, they must operate in an open and spacious environment that can accommodate the high volume of customers.
Convenient Waste Disposal:
You may have noticed that the majority of roasted corn vendors bundle the outer layers of corn and corn stalks before disposing of them. Often, these waste materials are discarded into the gutter, particularly during rainfall.
Availability of Space:
Many roasted corn vendors prefer not to pay rent, as they believe their earnings are insufficient to cover any form of rental expense. Therefore, they choose to position themselves closer to the roadside gutter, away from their premises.
Prevention of Fire Hazards:
By moving away from properties and motor vehicles, corn vendors aim to minimize the risk of fire outbreaks. This precautionary measure is taken by some vendors to ensure the safety of their surroundings.
Ease of Sales:
Vendors believe that the closer they are to their customers, the quicker they can sell their products. Many individuals are often in a rush to make a purchase and continue with their day. Therefore, being near customers allows for faster transactions.
bandwagon effect
The phenomenon of the bandwagon effect suggests that people tend to join in on an activity or trend when they see others succeeding in it. In this case, the initial group of roasted corn sellers set up shop near the gutter, prompting others to do the same in hopes of replicating their success.